MEDIA MATH BASIC TECHNIQUES OF MEDIA EVALUATION
ROBERT W.HALL1987 年出版138 页ISBN：0844231428
CREATIVE MARKER TECHNIQUES IN COMBINATION WITH MIXED MEDIA
YOSHIHARU SHIMIZU1990 年出版131 页ISBN：476610580X
PUBLIC RELATIONS WRITING AND MEDIA TECHNIQUES FOURTH EDITION
DENNIS L.WILCOX2000 年出版570 页ISBN：0321070143
PUBLIC RELATIONS WRITING AND MEDIA TECHNIQUES FIFTH EDITION
DENNIS L.WILCOX2005 年出版578 页ISBN：020541849X
THE INTERNATIONAL ENCYCLOPEDIA OF MEDIA STUDIES MEDIA HISTORY AND THE FOUNDATIONS OF MEDIA STUDIES
ANGHARAD N.VALDIVIA JOHN NERONE2013 年出版754 页ISBN：1405193566
麦克劳林教你应对媒体 与媒体进行有效沟通的策略及技巧 media strategies and techniques
（加）巴里·麦克劳林（Barry Mcloughlin）著；刘祥亚译2005 年出版117 页ISBN：7801878078
本书主要讲解如何制定应对媒体的策略，接受各种形式媒体采访时的注意事项和技巧。
THE INTERNATIONAL ENCYCLOPEDIA OF MEDIA STUDIES MEDIA EFFECTS/MEDIA PSYCHOLOGY VOLUME V
ANGHARAD N.VALDIVIA ERICA SCHARRER2013 年出版819 页ISBN：1405193566
MANAGING MEDIA ORGANIZATIONS EFFECTIVE LEADERSHIP OF THE MEDIA
1988 年出版454 页ISBN：0582286344
