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Del I.Hawkins and Rlger J.best and Kemmeth A.coney1989 年出版796 页ISBN:0256063311
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本书围绕“大客户伙伴关系营销”这一课题,从理论和实践两个层面,系统阐述企业选择大客户忠诚伙伴关系战略并实施这一战略的方法和成功案例。...
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FRANK JEFKINS2222 年出版311 页ISBN:
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