新编现代市场营销 策略与技巧 tactics and techniques
吴友富，吴炎燕著2008 年出版435 页ISBN：9787544610568
本书为修订本，阐述了市场营销的概念、以大量生动的例子探讨了市场营销的策略与技巧，可供高校经贸系作为教材使用，也可供商界人士阅读使用。...
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