管理品牌资产 capitalizing on the value of a brand name
(美)戴维·阿克(David A. Aaker)著;奚卫华,董春海译2006 年出版278 页ISBN:7111176022
本书作者是享誉美国的品牌权威,他认为包括品牌资产在内的无形资产是企业获得竞争优势和取得预期收益的最主要源泉。
COMPETING BY DESIGN:CREATING VALUE AND MARKET ADVANTAGE IN NEW PRODUCT DEVELOPMENT
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打造大数据团队 从组建到价值创造全流程指导 create value by integrating analytical processes
technology2018 年出版266 页ISBN:
Managing Knowledge Assets and Business Value Creation in Organizations:Measures and Dynamics
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CORPORAGE VALUE OF ENTERPRISE RISK MANAGEMENT:THE NEXT STEP IN BUSINESS MANAGEMENT
SIM SEGAL2011 年出版404 页ISBN:9780470882542
HOTEL PRICING IN A SOCIAL WORLD DRIVING VALUE IN THE DIGITAL ECONOMY
KELLY A.MCGUIRE2016 年出版329 页ISBN:1119129967
THE ETF HANDBOOK HOW TO VALUE AND TRADE EXCHANGE-TRADED FUNDS
DAVID J.ABNER2016 年出版340 页ISBN:1119193906
The Quality Improvement Field Guide Achieving and Maintaining Value in Your Organization
Matthew A.Barsalou2017 年出版188 页ISBN:1138463912
SOCIAL JUSTICE AND SOCIAL WORK REDISCOVERING A CORE VALUE OF THE PROFESSION
MICHAEL J.AUSTIN2014 年出版394 页ISBN:1452274207