MARKETING PRINCIPLES & PERSPECTIVES THIRD EDITION
WILLIAM O.BEARDEN THOMAS N.INGRAM RAYMOND W.LAFORGE2001 年出版596 页ISBN：
FIFTH EDITION MARKETING Practices and Principles
Ralph E.Mason2222 年出版588 页ISBN：0026356015
HOSPITALITY MARKETING PRINCIPLES AND PRACTICE SECOND EDITION
2011 年出版434 页ISBN：9780080967912
MARKETING PRACTICES AND PRINCIPLES FIFTH EDITION
RALPH E.MASON AND PATRICIA MINK RATH STEWART W.HUSTED RICHARD L.LYNCH1995 年出版588 页ISBN：
Financial services marketing an international guide to principles and practice
2007 年出版400 页ISBN：0750669977
MARKETING THEORY:THE PHILOSOPHY OF MARKETING SCIENCE
1983 年出版515 页ISBN：0256028478
