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本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作者参考。
Principles of anatomy and physiology Tenth edition
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PRINCIPLES AND APPLICATIONS OF ELECTROCHEMISTRY THIRD EDITION
1979 年出版230 页ISBN：0412302705
ELEMENTARY PRINCIPLES OF CHEMICAL PROCESSES Third Edition
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PRINCIPLES OF MACROECONOMICS FIFTH EDITION CASE & FAIR
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PRINCIPLES OF MACROECONOMICS EDWIN MANSFIELD SIXTH EDITION
1989 年出版553 页ISBN：0393957098
FIRST PRINCIPLES OF BUSINESS LAW 2013 EDITION
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THE PRINCIPLES OF EQUITABLE REMEDIES THIRD EDITION
1984 年出版668 页ISBN：0421332409
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1996 年出版986 页ISBN：067399354X
PRINCIPLES OF INSTRUMENTAL ANALYSIS SIXTH EDITION
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