ADVERTISING PROMOTION:STUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS FIFTH EDITION
TERENCE A.SHIMP2000 年出版674 页ISBN：
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SEVENTH EDITION
GEORGE E.BELCH2007 年出版820 页ISBN：9780073101262
CASES IN MARKETING MANAGEMENT Issues for the 1990s 2nd edition
1992 年出版650 页ISBN：0131163515
SERVICES MARKETING Integrating Customer Focus Across the Firm Third Edition
Valarie A.Zeithaml Mary Jo Bitner2222 年出版668 页ISBN：
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE FIFTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2001 年出版855 页ISBN：
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2004 年出版845 页ISBN：
The Marketing Game! with Student CD-Rom Third Edition
Charlotte H.Mason William D.Perreault2222 年出版180 页ISBN：0256139881
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2002 年出版847 页ISBN：0072866144
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH AND MICHAEL A.BELCH2004 年出版780 页ISBN：
MARKET-DRIVEN MANAGEMENT STRATEGIC AND OPERATIONAL MARKETING THIRD EDITION
JEAN-JACQUES LAMBIN AND ISABELLE SCHUILING2012 年出版590 页ISBN：0230276024
