服务管理 运作、战略与信息技术 operations, strategy and information technology
(美) 詹姆斯·A·菲茨西蒙斯,莫娜·J·菲茨西蒙斯著;James A. Fitzsimmons,Mona J. Fitzsimmons 张金成,范秀成译2003 年出版529 页ISBN:7111116208
本书从服务的内涵与竞争战略、服务企业的构建、服务运营管理和迈向世界级的服务等四个方面宣告了作为服务管理研究前沿的体验经济时代的到来。...
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