Bernard J.Mullin Stephen Hardy William A.Sutton2222 年出版539 页ISBN:9780736060523
SPORTS MARKETING COMPETITVE BUSINESS STRATEGIES DOR SPORTS
1994 年出版333 页ISBN:0138358931
SPORTS MARKETING AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
Lynn R.Kahle Chirs Riley2222 年出版415 页ISBN:0805848266