MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION SECOND EDITION
1995 年出版555 页ISBN：0256125767
STRATEGIC MARKETING SEVENTH EDITION
DAVID W.CRAVENS AND NIGEL F.PIERCY2003 年出版843 页ISBN：
STRATEGIC MARKETING MANAGEMENT CASES SEVENTH EDITION
DAVID W.CRAVENS2002 年出版685 页ISBN：
STRATEGIC HOTEL/MOTEL MARKETING REVISED EDITION
CHRISTOPHER W.L.HART DAVID A.TROY1985 年出版315 页ISBN：
STRATEGIC MARKETING MANAGEMENT CASES SIXTH EDITION
DAVID W.CRAVENS AND CHARLES W.LAMB1999 年出版624 页ISBN：
STRATEGIC MARKETING PROBLEMS:CSAES AND COMMENTS FIFTH EDITION
ROGER A.KERIN1990 年出版732 页ISBN：0205121292
STRATEGIC MARKETING PROBLEMS:CASES AND COMMENTS EIGHTH EDITION
ROGER A.KERIN1998 年出版723 页ISBN：0136328601
STRATEGIC MARKETING PROBLEMS CASES AND COMMENTS FOURTH EDITION
ROGER A.KERIN ROERT A.PETERSON2222 年出版735 页ISBN：0205103332
