MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS A STRATEGIC FRAMEWORK THIRD EDITION
DON PEPPER MARTHA ROGERS2017 年出版600 页ISBN:9781119236252
AN INDUSTRY APPROACH TO CASES IN STRATEGIC MANAGEMENT SECOND EDITION
JOHN A.PEARCE RICHRD B.ROINSON1996 年出版846 页ISBN:
当地啊军事战略思维研究=a study of contemporary military strategic thinking
毕文波2010 年出版0 页ISBN:
战略管理学精要 第2版=ESSENTIALS OF STRATEGIC MANAGEMENT 2ND EDITION
马浩编著2015 年出版0 页ISBN:
STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
[美]MELISSA A.SCHILLING2005 年出版300 页ISBN:7302101043
本书体系完整,内容全面,囊括了很多经典内容,如S曲线、技术创新中的合作模式、技术价值的保护、开发团队的组织形式等。题材新颖,既有最新的案例,也有标准战略等技术创新管理理论中的新内容。作者在每章以案例开....
FINANCIAL REPORTING AND STATEMENT ANALYSIS:A STRATEGIC PERSPECTIVE FOURTH EDITION
CLYDE P.STICKNEY AND PAUL R.BROWN1999 年出版908 页ISBN:
MARKET-DRIVEN MANAGEMENT STRATEGIC AND OPERATIONAL MARKETING THIRD EDITION
JEAN-JACQUES LAMBIN AND ISABELLE SCHUILING2012 年出版590 页ISBN:0230276024
REINVENTING THE CFO:MOVING FROM FINANCIAL MANAGEMENT TO STRATEGIC MANAGEMENT
THOMAS WALTHER HENRY JOHANSSON JOHN DUNLEAVY ELIZABETH HJELM1997 年出版169 页ISBN:0070129452