CREATIVE STRATEGY IN ADVERTISING SIXTH EDITION
A.JEROME JEWLER AND BONNIE L.DREWNIANY1998 年出版322 页ISBN：
ADVERTISING CAMPAIGN STRATEGY:A GUIDE TO MARKETING COMMUNICATION PLANS SECOND EDITION
DONALD PARENTE2000 年出版371 页ISBN：
SECOND EDITION ADVERTISING MANAGEMENT
DAVID A.AAKER1982 年出版560 页ISBN：0130160067
ADVERTISING:PRINCIPLES AND PRACTICE:SECOND EDITION
1991 年出版734 页ISBN：0130162051
HOSPITALITY SALES AND ADVERTISING SECOND EDITION
JAMES R.ABBEY1993 年出版668 页ISBN：
ADVERTISING MEDIA A MANAGERIAL APPROACH SECOND EDITION
1988 年出版216 页ISBN：0256059888
