ESSENTIALS OF MARKETING RESEARCH SIXTH EDITION
Barry J.Babin，William G.Zikmund2017 年出版357 页ISBN：7302468532
本书的组织结构遵循了营销调研过程的逻辑性，从探讨营销调研的范围入手，提供了问题确定及整个营销调研过程的概要。本书适用于市场营销专业师生、MBA学生及企业高级管理人员。...
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