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The Marketing Game! with Student CD-Rom Third Edition
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THE BUSINESS STRATEGY GAME:A GLOBAL INDUSTRY SIMULATION THIRD EDITION
ARTHUR A.THOMPSON GREGORY J.STAPPENBECK1995 年出版142 页ISBN:0256150532
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING THIRD EDITION
KENNETH E.RUNYON AND DAVID W.STEWART1987 年出版776 页ISBN:0675204631
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