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本书是著名学者,浙江大学新闻与传播学院副院长、浙江理工大学传播学科带头人卫军英教授近几年研究文章的结集,通过对当下企业营销案例的分析,探讨其做法的为与不为,从而证明营销不仅是买卖,也是人类重要的传播活...
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