MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FOURTH EDITION
1991 年出版449 页ISBN：0070489424
SPORTS MARKETING COMPETITVE BUSINESS STRATEGIES DOR SPORTS
1994 年出版333 页ISBN：0138358931
CONSUMER BEHAVIOR AND MARKETING STRATEGY EIGHTH EDITION
2008 年出版555 页ISBN：0073529850
PROMOTIONAL STRATEGY:MANAGING THE MARKETING COMMUNICATIONS PROCESS
1986 年出版621 页ISBN：0256036438
MARKETING MANAGEMENT KNOWLEDGE AND SKILLS FOURTH EDITION
1986 年出版864 页ISBN：0256137277
HOSPITALITY MARKETING PRINCIPLES AND PRACTICE SECOND EDITION
2011 年出版434 页ISBN：9780080967912
MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FIFTH EDITION
1994 年出版480 页ISBN：0071133224
STRATEGIC MARKETING IN LIBRARY AND INFORMATION SCIENCE
2002 年出版215 页ISBN：0789021420
Measurement and Research Methods in International Marketing
2222 年出版239 页ISBN：9781780520940
