工商导论 英文版PDF电子书下载

本书内容设计商业计划、产品开发、市场营销、组织结构、企业管理、货币与银行、企业融资、财务管理、供求关系、国际贸易、国际支付等。全书共16章，每章由开篇案例、理论知识、要点概述及课后习题几部分组成。核心概念和重点词汇在正文旁以注释列出。

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Chapter One Business Plan 1

Chapter Two Forms of Business Ownership 23

Chapter Three Strategic Management 37

Chapter Four Marketing 55

Chapter Five Product Development 75

Chapter Six Pricing 93

Chapter Seven Promotion 113

Chapter Eight Distribution 131

Chapter Nine Organizational Structure 147

Chapter Ten Corporate Financing 163

Chapter Eleven Accounting and Financial Analysis 177

Chapter Twelve Motivating，Satisfying and Leading Employees 193

Chapter Thirteen Market， Supply and Demand 211

Chapter Fourteen Money and Banking 229

Chapter Fifteen International Business 247

Chapter Sixteen Balance of Payment 263

参考文献 279

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