广告专业英语 中英沟通实战技巧PDF电子书下载

查看更多关于的内容

Chapter 1 Introduction to Advertising 1

Chapter 2 Agency Structure 11

Chapter 3 Brainstorming 21

Chapter 4 Situation Analys is ＆ Research 35

Chapter 5 IMCs:What We Can Do for You 47

Chapter 6 IMCs:What Else We Can Do for You 57

Chapter 7 The Media 69

Chapter 8 Ad Planning 79

Chapter 9 Brand Management 91

Chapter 10 Media Planning 101

Chapter 11 Media Scheduling 111

Chapter 12 Media Placement 121

Chapter 13 Media Buying 131

Chapter 14 Outdoor Advertising Preparation 143

Chapter 15 Monitoring of Outdoor Advertising 153

Chapter 16 TV Commercial 161

Chapter 17 Promotions Cooperation 173

Chapter 18 Exhibition Booth 185

Chapter 19 Print Media 195

Appendix 1 Chinese Translation 205

Appendix 2 Answers,Hints and Help 232

Appendix 3 Vocabulary 267

查看更多关于的内容