商务知识导读 双语版PDF电子书下载

商务知识导读是为高校本科生编写的国际商务双语教材，同时也适合商务人士，全书共4章12单元。每个单元有主课文、商务知识、术语介绍、练习题及案例分析等。本书特点如下：1、英汉双语，力求术语规范纯正。2、题材以点带面，适应时代要求。3、学以致用，练习题量充足。4、资料详实，适合自学思考。

查看更多关于的内容

Chapter One World Economy 3

Unit One Here,There and Everywhere 3

Part Ⅰ Lead-in 3

Part Ⅱ Text 3

Part Ⅲ Case Study 23

Unit Two Chained but Untamed 27

Part Ⅰ Lead-in 27

Part Ⅱ Text 27

Part Ⅲ Case Study 44

Unit Three The Price Isn't Right 47

Part Ⅰ Lead-in 47

Part Ⅱ Text 47

Part Ⅲ Case Study 71

Chapter Two International Finance 75

Unit Four Playing with Fire 75

Part Ⅰ Lead-in 75

Part Ⅱ Text 76

Part Ⅲ Case Study 94

Unit Five Storm Survivors 97

Part Ⅰ Lead-in 97

Part Ⅱ Text 97

Part Ⅲ Case Study 113

Unit Six Positive-sum Currency Wars 115

Part Ⅰ Lead-in 115

Part Ⅱ Text 115

Part Ⅲ Case Study 134

Chapter Three Global Business 139

Unit Seven New Master of Management 139

Part Ⅰ Lead-in 139

Part Ⅱ Text 139

Part Ⅲ Case Study 159

Unit Eight VW Conquers the World 161

Part Ⅰ Lead-in 161

Part Ⅱ Text 162

Part Ⅲ Case Study 178

Unit Nine European Entrepreneurs 181

Part Ⅰ Lead-in 181

Part Ⅱ Text 181

Part Ⅲ Case Study 201

Chapter Four China's Economy 207

Unit Ten What Caused China's Cash Crunch 207

Part Ⅰ Lead-in 207

Part Ⅱ Text 207

Part Ⅲ Case Study 224

Unit Eleven A Bubble in Pessimism 227

Part Ⅰ Lead-in 227

Part Ⅱ Text 227

Part Ⅲ Case Study 243

Unit Twelve China's Big Banks 245

Part Ⅰ Lead-in 245

Part Ⅱ Text 245

Part Ⅲ Case Study 264

查看更多关于的内容