国际商务洽谈口语教程PDF电子书下载

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Introduction The Banking Industry 1

Unit One Building Business Relations 13

Unit Two Creating Effective Promotion Strategies 43

Unit Three Organizing a Sales Training Program 61

Unit Four Meeting the Clients 83

Unit Five Entertaining the Clients 107

Unit Six Negotiating Payment Terms 127

Unit Seven Delivering the Goods 147

Unit Egiht Choosing the Right Insurance 175

Unit Nine Handling Disputes 203

Appendix 1 Sample Sole Agency Agreement 223

Appendix 2 Reseller's Price Management Template 227

Appendix 3 Sales Proposal Template 229

Appendix 4 Major SSB Product Manufacturers in the World 231

Appendix 5 Sample Sales Contract 235

Reference List 239

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