INSIDE RETAIL SALES PROMOTION AND ADVERTISING
HARRY SPITZER1982 年出版434 页ISBN：006046383X
INTRODUCTION TO ADVERTISING AND PROMOTION MANAGEMENT
GEORGE E.BELCH1989 年出版770 页ISBN：0256079722
Online multimedia advertising : techniques and technologies
Xian-Sheng Hua2011 年出版334 页ISBN：
GAME CHANGERS THE EVOLUTION OF ADVERTISING
PETER RUSSELL & SENTA SLINGERLAND2013 年出版311 页ISBN：3836545242
广告原理与实务 Advertising Principles and Practices
何平和主编；宗莉苹，傅晓玉，李宁副主编2009 年出版252 页ISBN：7305063107
ADVERTISING PRINCIPLES AND PRACTICE FIFTH EDITION
WILLIAM WELLS JOHN BURNETT SANDRA MORIARTY2000 年出版562 页ISBN：0130835714
CREATIVE STRATEGY IN ADVERTISING SIXTH EDITION
A.JEROME JEWLER AND BONNIE L.DREWNIANY1998 年出版322 页ISBN：
