KLEPPNER’S ADVERTISING PROCEDURE FIFTEENTH EDITION
J.THOMAS RUSSELL AND W.RONALD LANE2002 年出版697 页ISBN：
FUNDAMENTALS OF ADVERTISING RESEARCH FOURTH EDITION
ALAN D.FLETCHER THOMAS A.BOWERS1991 年出版364 页ISBN：053414778X
Guerrilla advertising more unconventional brand communication 2
Gavin Lucas2011 年出版191 页ISBN：1856697477
Communication arts magazine:CA85:advertising annual
Richard Coyne1985 年出版238 页ISBN：00103519
EPICA BOOK 22 EUROPE’S BEST ADVERTISING
PATRICK TASCHLER2009 年出版400 页ISBN：2884791078
OTTO KLEPPNER'S ADVERTISING PROCEDURE NINTH EDITION
1986 年出版665 页ISBN：0136432557
ADVERTISING MEDIA A MANAGERIAL APPROACH SECOND EDITION
1988 年出版216 页ISBN：0256059888
PROMOTION ADVERTISING PUBLICITY PERSONAL SELLING SALES PROMOTION
1981 年出版389 页ISBN：0137308957
ENTREPRENEUR MAGAZINE SUCCESSFUL ADVERTISING FOR SMALL BUSINESSES
2222 年出版199 页ISBN：047114083X
