STRATEGIC ADVERTISING MANAGEMENT THIRD EDITION
LARRY PERCY RICHARD ELLIOTT2009 年出版424 页ISBN：0199532575
FASHION ADVERTISING & PROMOTION SIXTH EDITION
DR.ARTHUR A.WINTERS STANLEY GOODMAN1984 年出版413 页ISBN：
ADVERTISING MEDIA PLANNING SEVENTH EDITION
JACK Z.SISSORS ROGER B.BARON2010 年出版481 页ISBN：9780071703123
ADVERTISING AND PROMOTION SEVENTH EDITION
GEORGE E.BELCH MICHAEL A.BELCH著2222 年出版820 页ISBN：0073101265
FUNDAMENTALS OF ADVERTISING RESEARCH THIRD EDITION
1988 年出版322 页ISBN：0534084540
INTRODUCTION TO ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SECOND
GEORGE E.BELCH MICHAEL A.BELCH1990 年出版892 页ISBN：
Kleppner's Advertising Procedure Seventeenth Edition
W.Ronald Lane2009 年出版815 页ISBN：
KLEPPNER'S ADVERTISING PROCEDURE:TWELFTH EDITION
J.THOMAS RUSSELL1992 年出版755 页ISBN：
