ADVERTISING PRINCIPLES AND PRACTICE FIFTH EDITION
WILLIAM WELLS JOHN BURNETT SANDRA MORIARTY2000 年出版562 页ISBN：0130835714
CREATIVE STRATEGY IN ADVERTISING SIXTH EDITION
A.JEROME JEWLER AND BONNIE L.DREWNIANY1998 年出版322 页ISBN：
KLEPPNER’S ADVERTISING PROCEDURE FIFTEENTH EDITION
J.THOMAS RUSSELL AND W.RONALD LANE2002 年出版697 页ISBN：
FUNDAMENTALS OF ADVERTISING RESEARCH FOURTH EDITION
ALAN D.FLETCHER THOMAS A.BOWERS1991 年出版364 页ISBN：053414778X
OTTO KLEPPNER'S ADVERTISING PROCEDURE NINTH EDITION
1986 年出版665 页ISBN：0136432557
HANDBOOK OF ADVERTISING ART PRODUCTION THIRD EDITION
RICHARD M.SCHLEMMER1984 年出版293 页ISBN：0133726800
PACKAGING THE PRESIDENCY A HISTOTY AND CRITICISM OF PRESIDENTIAL CAMPAIGN ADVERTISING SECOND EDITO
1984 年出版546 页ISBN：0195072995
ADVERTISING AND INTEGRATED BRAND PROMOTION FOURTH EDITION
THOMAS C.OGUINN，CHRIS T.ALLEN AND RICHARD J.SEMENIK2006 年出版781 页ISBN：0324289561
