INTERNATIONAL MARKETING SEVENTH EDITION
VERN TERPSTRA RAVI SARATHY1997 年出版968 页ISBN:0030180228
MICHAEL J.ETZEL BRUCE J.WALKER WILLIAM J.STANTON2001 年出版674 页ISBN:0072430346
MARKETING RESEARCH SIXTH EDITION
CARL MCDANIEL AND ROGER GATES2005 年出版677 页ISBN:
DIRECT MARKETING SECOND EDITION
HERBERT KATZENSTEIN WILLIAM S.SACHS1992 年出版514 页ISBN:0023624256
Marketing:Connecting with Customers
Gilbert D.harrell Gary L.Frazier2222 年出版552 页ISBN:0023502517
GLOBAL MARKETING SECOND EDITION
WARREN J.KEEGAN MARK C.GREEN2222 年出版594 页ISBN:0130842680