DICTIONARY OF MARKETING ADVERTISING AND PUBLIC RELATIONS SECOND EDITION
FRANK JEFKINS2222 年出版311 页ISBN：
ADVERTISING MEDIA PLANNING:A BRAND MANAGEMENT APPROACH THIRD EDITION
LARRY D.KELLEY DONALD W.JUGENHEIMER KIM BARTEL SHEEHAN2012 年出版291 页ISBN：9780765626356
ADVERTISING CAMPAIGN STRATEGY:A GUIDE TO MARKETING COMMUNICATION PLANS
DONALD PARENTE BRUCE VANDEN BERGH ARNOLD BARBAN JAMES MARRA1996 年出版363 页ISBN：0030128986
ADVERTISING PROMOTION:STUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS FIFTH EDITION
TERENCE A.SHIMP2000 年出版674 页ISBN：
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SEVENTH EDITION
GEORGE E.BELCH2007 年出版820 页ISBN：9780073101262
广告摄影表现技能=ADVERTISING PHOTOGRAPHY SKILLS
李尤著2013 年出版121 页ISBN：
广告摄影是一门与现代技术紧密结合的艺术学科。本书主要是通过理论的讲授并辅之以严格的训练来培养学习者的专业摄影意识、广告设计意识和独立的创新意识。教材前半部分讲授了广告摄影的工作流程、设备器材...
EPICA BOOK 9 EUROPE'S BEST ADVERTISING & THE KODAK PRO PRIZE
1996 年出版368 页ISBN：2880462703
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE FIFTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2001 年出版855 页ISBN：
