ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2004 年出版845 页ISBN：
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2002 年出版847 页ISBN：0072866144
ADVERTISING AND PROMOTION AN INTEGRATED MARKETIG COMMUNICATIONS PERSPECTIVE FIFTH EDITION
GEORGE E.BELCH MICHAEL A.BELCH2222 年出版855 页ISBN：0072314451
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH AND MICHAEL A.BELCH2004 年出版780 页ISBN：
D&AD09 the best advertising and design in the world
British Design & Art Direction2010 年出版576 页ISBN：3836520836
ADVERTISING CAMPAIGN STRATEGY:A GUIDE TO MARKETING COMMUNICATION PLANS SECOND EDITION
DONALD PARENTE2000 年出版371 页ISBN：
ADVERTISING LANGUAGE A PRAGMATIC APPROACH TO ADVERTISEMENTS IN BRITAIN AND JAPAN
KEIKO TANAKA1994 年出版148 页ISBN：
GUERRILLA ADVERTISING：COST-EFFECTIVE TECHNIQUES FOR SMALL-BUSINESS SUCCESS
JAY CONRAD LEVINSON1994 年出版283 页ISBN：0395687187
THE INTERPLAY OF INFIUENCE NEWS，ADVERTISING，POLITICS AND THE MASS MEDIA
KATHLEEN HALL JAMIESON2001 年出版362 页ISBN：9780534533649
龙卷风 华文广告创意 1 Advertising originality of the Chinese culture 1
张先慧主编2005 年出版405 页ISBN：7536231636
本书收集国内近年来最新广告设计创意作品结集出版。
