旅游市场营销 第五版=Marketing for Hospitality and Tourism Fifth Edition
谢彦君译注2011 年出版0 页ISBN：
THE DREAM JOB:$PORT$ PUBLICITY PROMOTION AND MARKETING SECOND EDITION
MELVIN HELITZER1992 年出版433 页ISBN：0963038710
STORE WARS:SHOPKEEPERS AND THE CULTURE OF MASS MARKETING 1890-1939
DAVID MONOD1996 年出版438 页ISBN：0802076041
AMBUSH MARKETING AND BRAND PROTECTION LAW AND PRACTICE SECOND EDITION
PHILLIP JOHNSON2011 年出版459 页ISBN：0199696454
MARKETING STRATEGY A DECISION-FOCUSED APPROACH FOURTH EDITION
ORVILLE C.WALKER HARPER W.BOYD JOHN MULLINS JEAN-CLAUDE LARRECHE2003 年出版365 页ISBN：0016531954
APPLICATIONS IN BASIC MARKETING: CLIPPINGS FROM THE POPULAR BUSINESS PRESS
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ADVERTISING PROMOTION:STUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS FIFTH EDITION
TERENCE A.SHIMP2000 年出版674 页ISBN：
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SEVENTH EDITION
GEORGE E.BELCH2007 年出版820 页ISBN：9780073101262
APPLICATIONS IN BASIC MARKETING CLIPPINGS FROM THE POPULAR BUSINESS PRESS
WILLIAM D.PERREARLT JR.1992 年出版226 页ISBN：
反应 直复营销完全指南 complete guide to profitable direct marketing
（美）洛伊丝·盖勒（Lois K. Geller）著；王生辉，张京红译2006 年出版262 页ISBN：7115138710
本书介绍开展直复营销活动的有效方法。
