MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION SECOND EDITION
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MARKETING HOTELS INTO THE 90s:A SYSTEMATIC APPROACH TO INCREASING SALES
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Inside the tornado : marketing strategies from Silicon Valley's cutting edge
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THE ART OF DIGITAL MARKETING THE DEFINITIVE GUIDE TO CREATING STRATEGIC
TARGETED AND MEASURABLE ONLINE CAMPAIGNS2016 年出版385 页ISBN：9781119265702
