Foundations of Marketing Third Edition
David Jobber2010 年出版342 页ISBN：9787811229431
本书建立起一个框架，帮助理解市场营销的重要问题，如顾客、市场细分、选择目标市场、品牌发展、定价、创新和市场营销的实施，这些是市场营销实践的脊梁。...
Marketing management text and cases seventh edition
Douglas J.Dalrymple and leonard J.parsons2000 年出版707 页ISBN：0471332380
INDUSTRIAL MARKETING CASES AND CONCEPTS (THIRD EDITION)
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JOSEPH P.GUILTINAN GORDON W.PAUL THOMAS J.MADDEN1997 年出版463 页ISBN：007049097X
MARKETING MANAGEMENT AND STRATEGY A READER FOURTH EDITION
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STEVE BARON KIM HARRIS TONI HILTON2009 年出版358 页ISBN：0230520936
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