INSTRUCTOR'S MANUAL TO ACCOMPANY MARKETING MANAGEMENT FOURTH EDITION
HARPER W.BOYD ORVILLE C.WALKER2002 年出版63 页ISBN:0072509635
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING THIRD EDITION
KENNETH E.RUNYON AND DAVID W.STEWART1987 年出版776 页ISBN:0675204631
CASES IN MARKETING MANAGEMENT Issues for the 1990s 2nd edition
1992 年出版650 页ISBN:0131163515