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DICTIONARY OF MARKETING ADVERTISING AND PUBLIC RELATIONS SECOND EDITION
FRANK JEFKINS2222 年出版311 页ISBN：
CONSUMER BEHANVIOR AND THE PRACITCE OF MARKETING SECOND EDITION
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CARL MCDANIEL ROGER GATES2002 年出版682 页ISBN：047000357X
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WILLIAM D.PERREAULT JR PH.D.2004 年出版793 页ISBN：
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