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THE ESSENCE OF MARKETING RESEARCH
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1986 年出版211 页ISBN：0132848295
MARKETING PLANNING FOR FINANCIAL SERVICES
2005 年出版183 页ISBN：0566085542
SERVICES MARKETING A STRATEGIC APPROACH
1998 年出版225 页ISBN：0131065270
MARKETING FRONTIERS CONCEPTS AND TOOLS
2004 年出版623 页ISBN：1592600905
MARKETING:CONTEMPORARY CONCEPTS AND PRACTICES
1982 年出版698 页ISBN：0205076564
Rethinking Business to Business Marketing
1991 年出版188 页ISBN：0029286158
INTERNATIONAL MARKETING:PLANNING AND PRACTICE
1993 年出版456 页ISBN：0024055506
MARKETING GOVERNMENT AND SOCIAL SERVICES
1985 年出版485 页ISBN：0471093653
CONSUMER BEHAVIOR AND MARKETING STRATEGY
1990 年出版608 页ISBN：0256079617
HOW TO DO MARKETING RESEARCH
1990 年出版226 页ISBN：0749400854
